Marketing
Are you innovative, curious and resourceful? Do you like problem solving and discovering the next best thing? Turn your creativity into an exciting marketing career.
At its core, marketing is about understanding people — what they want, what they need and how to reach them. As a marketing major at TCU, you’ll learn how to build and manage brands, connect with customers, apply marketing research, create campaigns and engage consumers through social media, advertising, events and more platforms.
In today’s fast-paced digital world, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. The opportunities are endless.
Programs Offered
Sample Courses
- Marketing Strategy
- Digital and Social Media
- Design Thinking
- Product Innovation and Brand Management
- Sports and Entertainment Marketing
- Consultative Selling
- Customer Insights
View Courses & Degree Requirements
Core Curriculum
Your success is at our Core. TCU’s Core Curriculum prepares you to live and work in today’s ever-evolving diverse and global society. It encourages you to be intellectually curious and ask big questions about the world and your place in it.
Special Admission Requirements
TCU’s Neeley School of Business recently changed its admission requirements and is now direct admission. Explore BBA Admission Requirements for the Neeley School of Business.
Our Faculty
Our faculty members will engage you in design thinking, hands-on selling, ad competitions, special problems in marketing and more. They rank highly for mentorship, academic experience and teaching quality, and bring to the classroom a wealth of experience as both marketing professionals and educators. Their research and insights are featured in prestigious publications and media outlets.
What Sets Us Apart
The marketing major we offer has three tracks from which to choose:
- Digital Communications – Plan and direct marketing campaigns, integrating new digital with traditional media, by identifying compelling brand messages and communicating them clearly and transparently to customers.
- Consultative Selling – Influence customers, colleagues and managers through a needs-based sales process that is applicable to any industry and career.
- Marketing Analytics – Measure, manage and analyze customer responses and marketing performance to maximize effectiveness.
TCU Sales Center – Gain hands-on, real-world experience with exciting businesses to prepare you for career success.
TCU Collegiate Chapter of the American Marketing Association – Meet other marketing majors and learn from successful marketing professionals in a variety of industries.
Career Prospects
Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more. In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.
Related Academic Programs
- Accounting
- Business Information Systems
- Entrepreneurship and Innovation
- Finance
- Finance Real Estate
- Management
- Supply and Value Chain Management
John V. Roach Honors College
Exceed your own expectations. Incoming and current undergraduate students of every major may apply. Unique classes are offered which connects students with a varied curriculum that is stimulating, supportive and cross-disciplinary.
Pathways of Distinction
Different industries, different functional areas — they often have different needs. That’s why TCU Neeley’s Pathways of Distinction empower students to join certificate- or cohort-based experiences, which add tailored skills or credentials to elevate their education and workplace readiness.
From pursuing specialized knowledge in any of our academic departments to growing adaptable skills through honors and leadership programs, these pathways help transform already-good candidates into standout hires.