A Leader in Business
The Role of the Extroverted CEO
Professor Joseph Harrison, Ph.D., theorizes that a CEO’s personality traits are linked to stock performance.
Reinventing the Deal
Lance Bettencourt, Ph.D., explores how the transformation business model helps consumers lead better lives while also creating better business outcomes.
A Game Changer
TCU Athletics and the Neeley School of Business teamed up to create an innovative NIL program that turns student-athletes into entrepreneurs.
TCU Experts in the News
“The Urgent Need for Marketing AI and Automation Education”
AI and automation are critical tools in today’s marketing arena. Marketing instructor Elijah Clark is among the faculty in the Neeley School of Business who prepare students with the skills to stay competitive in the growing AI landscape.
More Horned Frogs in the News
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