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Lead On: Values in Action™

Texas Christian University’s Strategic Plan

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Our Vision for the Future

Inspired by our core values, TCU’s new strategic plan, Lead On: Values in Action™, is built upon four foundational pillars and crafted through the active engagement of over 10,000 voices in the Horned Frog community.

Guided by TCU Values

Our core TCU Values of Integrity, Engagement, Community and Excellence shape our goals, decisions and daily actions as we strive to cultivate a community of learning, growth and innovation.

Our Mission, Vision & Values

Strategic Pillars

Each strategic pillar sets a clear focus for TCU’s growth and impact, shaping the future of education, discovery, athletics and community.

Four students
Pillar 1

Student-Centered Growth

At TCU, students come first. We nurture an engaging learning environment where students can thrive academically, personally and professionally. We aim to create more of the values-based leaders the world needs by thoughtfully growing enrollment while maintaining a high standard of student-centered experiences that prepare students for success in their careers and for meaningful lives of impact and purpose.

Three students in a lab
Pillar 2

Research, Scholarship & Creative Activity

With a commitment to curiosity and innovation, TCU fosters a research culture that encourages academic discovery, creativity and scholarship across disciplines. We aspire to grow as a leading center for research and creativity, drive new knowledge, inspire interdisciplinary connections and make a lasting impact on society.

Football game
Pillar 3

Athletics

Excellence and integrity are at the heart of TCU’s athletics programs. This pillar underscores our dedication to building athletic programs that embody TCU values, shaping student-athletes into leaders on and off the field. We aspire to lead nationally in collegiate athletics, celebrating not only our achievements but also our commitment to sportsmanship, teamwork and community spirit.

Student volunteering
Pillar 4

Community Engagement

With a deep commitment to our community, TCU seeks to strengthen meaningful connections that drive social and economic development both locally and beyond. Through collaborative initiatives, we strive to be a valuable community partner and a resource for change, fostering partnerships that make a lasting difference in the lives of our neighbors and our students alike.

Executive Summary

The Lead On: Values in Action executive summary outlines the four pillars designed to position TCU for strategic growth.

Read Now

Planning Process

The Starting Point

Crafting a sustainable future is no small feat. In spring 2024, under the direction of the Board of Trustees, TCU embarked on an inclusive process to begin drafting a new strategic plan.

The Journey So Far

Led by President Pullin and a Core Strategy Team, strategic planning efforts included feedback, ideas and input from more than 10,000 TCU community members with more than 200 faculty and staff members involved in writing the plan.

Some sources of insight include:

8,400+ Responses to stakeholder surveys
1,600+ Participants at campus forums
50+ One-on-one interviews with campus leaders

 

The Next Steps

Approved by the Board of Trustees in November 2024, this strategic plan is truly a product of community insight and collaboration. In January 2025, we’ll begin the process of bringing the plan to life. We welcome your continued participation as we move forward.

More About Our Process

Frog Fountain

Campus aerial

“Our new and innovative strategic plan builds on TCU’s momentum and strength to lead TCU to new heights and greater levels of student success and impact.”
— Chancellor Victor J. Boschini, Jr.

TCU library exterior

“With the TCU Values of Integrity, Engagement, Community and Excellence as our guide, LEAD ON: Values in Action is poised to lead TCU into its next decade and beyond.”
— President Daniel W. Pullin

Shaping Our Campus

In alignment with the strategic plan, the Campus Master Plan represents our collective vision for TCU’s living and learning environment.

View the Campus Master Plan

Aerial view of TCU campus

Connect with Us

We value your opinions. Share your feedback with us so we can continue to achieve our strategic goals together.