Stacy Landreth Grau

Grau, Stacy Landreth (2022) Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands, Business Expert Press.

Grau, Stacy Landreth (2021) Marketing Strategies for Nonprofit Organizations: Insights and Innovation, Oxford Books.Second edition (first edition 2014)

Grau, Stacy Landreth (2021), “Using design thinking to drive human centered innovation in marketing,” in Creativity + Marketing: The Fuel for Success, Eleanora Pantano editor, Emerald Publishing.

Bower, Amanda B. and Stacy Landreth Grau (2019, 2012), “I Know it When I See It: The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives,” Advertising Theory, Shelly Rodgers and Ester Thorson, editors.

Grau, Stacy Landreth and Tracey Rockett (2022), “Creating Student-Centered Experiences: Using Design Thinking to Create Student Engagement, Journal of Entrepreneurship, 31, 2, S135-159.

Grau, Stacy Landreth, Susan Kleiser and Laura Bright (2019), “Exploring Social Media Addiction Among Student Millennials,” Qualitative Market Research, 22, 2, 200-216

Logan, Kelty, Laura F. Bright, and Stacy Landreth Grau (2018), “Unfriend Me, Please!”: An Examination of Social Media Fatigue Using the Theory of Rational Choice” Journal of Marketing Theory & Practice; 26, 4.

Bulblitz, Melissa, Jennifer Escalas, Lauren Perracchio, Landreth Grau, Anne Hamby, Mark Kay, Mark Mulder and Andrea Scott (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Change Organizations” Journal of Public Policy & Marketing; 35(2), 237-248

Folse, Judith Anne Garretson, Ron Neidrich and Stacy Landreth Grau (2010) “Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions,” Journal of Retailing; 86 (4), 295-309.

Grau, Stacy Landreth and Judith Anne Garretson Folse (2007) “Cause Related Marketing: The Influence of Proximity Cues and Message Framing on the Less Involved Consumer,” Journal of Advertising; 36 (Winter), 19-34.

Bower, Amanda B. and Stacy Landreth (2001), “Is Beauty Best? Highly Versus Normally Attractive Models in Advertising,” Journal of Advertising; 30 (1), 1-12.