Dom McShan, M.Ed.

Dom McShan specializes in crafting and executing comprehensive communication and marketing strategies to amplify the college's reputation and engage a diverse community of students, faculty, alumni and donors.

With a focus on storytelling and digital engagement, McShan's role encompasses leading initiatives that elevate the college's profile, including its institutes, centers, laboratory schools and impact initiatives. Collaborating closely with leadership and faculty, McShan drives visibility and interest through innovative content creation, social media management and strategic partnerships.

McShan is an action-oriented, adept and techie communication professional with 10+ years of experience at the intersection of marketing and higher education.

Education

M.Ed., Counseling and Personnel Services
Concentration: College Student Personnel Services
University of Louisville

B.A., Mass Communication
Concentration: Public Relations
Louisiana State University 

Areas of Focus

Brand Strategy, Digital Marketing, Content Creation, Social Media Management, Web Development, Strategic Communication, Strategic Planning, Student Engagement, Student Development