Merianne Kimmel Roth was named TCU’s newest vice chancellor for marketing and communication.
The career of Roth, currently associate vice chancellor, spans both corporate and
community executive leadership roles that will be beneficial in leading the university’s
Division of Marketing & Communication.
“Her impressive array of skills and brand expertise will be instrumental in TCU’s quest to enhance our national reputation, elevate TCU’s brand and further strengthen our community engagement efforts,” said President Daniel W. Pullin.
In her current role since 2019, Roth has championed strategic
communications and integrated content development to tell the TCU story and enhance
the TCU brand. As a team leader, she has invigorated TCU’s communication strategies
in the areas of internal and external communications, social media and multimedia
engagement, events and community projects, crisis and issues management, and TCU Magazine and the Endeavors research publication.
“It’s been a privilege to be a part of the TCU team for the past five years, and I’m honored to serve as vice chancellor,” said Roth. “TCU is a place of values, community and academic mission, and, thanks to our leadership, we’re entering a remarkable era of innovation and growth. I’m proud to have a role in building an even stronger future for our university and ensuring that a TCU education continues to benefit our students and the broader community. There’s no better time to be a Horned Frog.”
Prior to TCU, Roth held leadership positions at JPS Health Network, RadioShack and Visit Fort Worth, among other key strategic marketing and communication roles. She earned a bachelor’s degree from Mississippi University for Women and an Executive MBA from TCU. She is an active member of the Fort Worth community and has served on various boards, including the Fort Worth Forum and Fort Worth Country Day.
Roth will begin her new role of vice chancellor June 1. This announcement comes after an extensive nationwide search that attracted a robust candidate pool from top-tier universities. The search was launched after Tracy Syler-Jones announced her retirement from this position after nearly 25 years of dedicated service.
“As a member of the president’s cabinet, the role of vice chancellor for marketing and communication is critical as we collaborate to develop TCU’s next strategic plan and even more so as we work to achieve our greatest aspirations and lead our university into the future,” Pullin said. “Ms. Roth’s vision for TCU’s marketing and communication strategies will play a pivotal role in how we connect with our current and prospective students, alumni, faculty, staff and the broader community, while navigating the ever-evolving landscape of higher education.”