TCU’s digital channels were big winners for this year’s Education Digital Marketing Awards. The university’s communications department and the admission marketing department both received multiple recognitions.
TCU social channels hit a grand slam, earning gold for its Facebook, LinkedIn and Twitter accounts. The university TikTok account received bronze recognition.
TCU Today, the university’s thrice weekly newsletter for faculty and staff, was recognized
with a silver award.
The university admission marketing office also received several honors, including a silver for its online Horned Frog Blog targeting perspective students. The team also earned bronze for its Instagram and for a digital marketing campaign geared toward increasing fall campus visits.
“These awards not only show the talent and skill we possess on our teams, but also the success TCU is having connecting with important audiences across multiple digital platforms,” said Tracy Syler-Jones, vice chancellor for marketing and communication. “From social media to internal communication to admission marketing, we are producing award-winning work in the digital space.”
The Education Digital Marketing Awards received entries from colleges, universities and secondary schools across the country. Judges consisted of a national panel of education marketers, advertising creative directors and marketing and advertising professionals.