TCU is leading on in many ways, including in the field of marketing and communication. The university received several Best of District Awards for its efforts from the Council for Advancement and Support of Education (CASE).
“We are tremendously proud of the work underway in our division to elevate our brand and academic reputation,” said Tracy Syler-Jones, vice chancellor for marketing and communication. “This has been a year like no other at TCU. From our 150th anniversary to our football championship run to the progress of the Burnett School of Medicine at TCU and the culmination of our $1 billion endowment campaign. It’s especially fitting that these CASE recognitions hit every one of those milestones, and then some.”
TCU’s Sesquicentennial provided ideal fodder for marketing and storytelling. CASE recognized the university marketing team for its 150th microsite, which served to collect the events and stories of the remarkable year in one appealing location, and TCU’s design team for its 150th anniversary environmental graphics, which utilized 150th branding and recognized university leaders of past and present throughout campus.
The team also used the year to capture incredible stories. In photography, the communications group was awarded for a photograph celebrating the Horned Frog football team’s Fiesta Bowl win in the College Football Playoff (pictured above). In feature writing, the communications department was awarded for two profile stories, both longform and shortform: ‘Daughter, Dancer, Doctoral Student’ that captured a student’s unique journey during Asian Pacific American Heritage Month, and ‘Equal Opportunities to Lead’ that celebrated 50 years of women in ROTC at the university.
The TCU video team was awarded for its storytelling in the Lead On, Joyfully video, which shared TCU’s impact on alumnus and Hamilton actor John Devereaux. The university’s Lead On: 150 video also gained the video team accolades. It displayed the array of experiences available at TCU in a brand anthem that was shown as a television spot and at numerous events.
Finally, the Burnett School of Medicine at TCU was recognized for student engagement with its Burnett Brand Ambassadors Program, a group of students who represent their school in media interviews, marketing and social media campaigns.
CASE is the global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing and advancement services—who share the goal of championing education to transform lives and society. CASE District IV represents more than 260 institutions in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.