Right in time for TCU’s 150th Anniversary is a refresh of the university’s successful Lead On branding campaign. As a key part of the project, TCU’s Division of Marketing & Communication created a new brand anthem alongside agency partners BVK and Nametag Films, and the results are award-winning.
TCU earned first place in the video category of the University Photographer’s Association of America’s first quarter competition. Entries are university and college productions used in marketing or promotion of the institution, individual colleges or departments.
“‘Lead On: Celebrating 150 Years of TCU’ connects our Lead On rallying cry with this special moment in Horned Frog history. This brand anthem captures that perfectly, and I could not be prouder of the entire MKC team and their incredibly hard work in bringing this to life,” said Tracy Syler-Jones, vice chancellor for marketing and communication. “The brand anthem embodies the boldness of TCU, the diversity of our campus, and our world-class academic and campus experience. That is a tall order, but I believe our team made that happen.”
Read more about the TCU leading on to its 150th.